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The more original, the more interesting, the more important your creative work is, the harder you have to work to craft the bridge between what’s in your mind and the person on the other side of the conversation. Too often we ask ourselves to do that work in the echo chamber of our own heads, thinking we’re protecting our ideas. What if, instead, we’re building bridges to nowhere, because we haven’t taken the time, or maybe we’re even afraid, to study the landscape on the other side?

Design Thinking offers artists a way to study that landscape, and in this season of Creative Lift, we’re going to explore what that approach might look like, keeping in mind both sides of that bridge—your own innovative vision AND the eventual audience for your work. Today’s episode kicks off our exploration with an overview of what Design Thinking is and how writers might make use of its tools and mindsets.




IDEO U: Insights to Innovation

d.School Starter Kit

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