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Creative Lift 022 – Where You Start the Creative Process Determines Where You End Up
It's a question I've heard so many times: Should I make this choice or that one? The creative process is filled with decisions large and small. We need a compass to guide our decision-making so that we can confidently move forward in the direction we mean to go. But...
Creative Lift 021 – How Does Empathy Fit in the Creative Process
Design Thinking starts with empathy. If we were making a widget or any solution to meet an external user’s need, we’d want that empathy to begin with the people for whom our solution was designed. But what about art? Is it a solution? And if so, who is that solution...
Creative Lift 020 – How Design Thinking Works and Why Writers Should Care
The more original, the more interesting, the more important your creative work is, the harder you have to work to craft the bridge between what’s in your mind and the person on the other side of the conversation. Too often we ask ourselves to do that work in the echo...
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